Does every business need a website? In today’s digital world that seems like a silly question. The answer, of course, is a resounding “yes.” A website is a central point for marketing. It can effectively sell products and services, connects with current customers and helps retain them, helps businesses compete more effectively and builds credibility.
Someone might also ask, “Does my website need SEO optimization?” The answer again is a resounding “yes.” As Paul Cookson said, “A website without SEO is like a car with no gas.”
What Is SEO?
Search Engine Optimization or SEO optimization is not hocus-pocus. It is a practical strategy and a bundle of tactics that achieve improved rankings in search engine results. Virtually everyone today “Googles it” to find everything from hair salons, to restaurants, to well, you name it. SEO requires identifying the keywords and phrases that target customers will use in searching for brands, products and services and then employing them in website design and content.
Why Is SEO Optimization Important for Your Website?
SEO Optimization is important because it:
- Magnifies the effectiveness of your website, helping potential customers to more easily find your website then pulling in leads, conversions and sales. SEO earns more traffic.
- Enhances customer research and accelerates the customer buying cycle.
- Multiplies the impact of all other marketing mix efforts.
- Leverages social media actions and increases social sharing.
- Enhances brand reputation, making the brand stronger more credible and better recognized.
- Helps make a brand more broadly visible, not just one “street corner location” but able to be found virtually everywhere.
- Works now 24/7 and works long-term.
- Drives both online and offline sales.
- Improves more measurable marketing.
- Is cost-effective in results delivery.
- Helps compete against even larger competition.
Seek Expert Marketing and SEO Optimization Assistance
Contact Primera Marketing Group, based in Columbia, MD for customized marketing strategies enabling your business to reach new heights. Our passion is helping companies grow.