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Posts filed under: Digital Marketing Blog

With so many different ways to label and define your target audience, making sure that you reach the right people can seem impossible. What happens if you get it wrong? How much does it cost to get it right? LinkedIn...
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Does every business need a website? In today’s digital world that seems like a silly question. The answer, of course, is a resounding “yes.” A website is a central point for marketing. It can effectively sell products and services, connects...
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Digital and print marketing may seem like totally separate entities, but in reality, many successful campaigns are built as a hybrid of both approaches. For example, as pointed out by The Manifest on Medium, organizations from Heinz to Burger King...
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Even though more people are interacting via text, there’s still a place for email, especially circumstances when you have more to say to current or potential customers. Email marketing allows people to more room to share their key points and...
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Online advertising is a great tool for many reasons, one of which is that it is possible to continually improve digital campaigns. This post looks at three strategies for doing that. Strategy 1: Spend Enough Money “Spend enough money” may...
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To say that marketing is changing at a rapid pace is an understatement; these days, analytics is no longer optional if you want to keep abreast of what’s happening, and ahead of your competition. Luckily, the data-driven product and service...
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Your business website is critical to your company’s overall success: It often gives visitors their first impression of your business, and it serves as a portal for making sales. This post goes over some tips that will help your business...
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When it comes to blogging, eCommerce, affiliate marketing and internet marketing in all its forms, the key to getting more conversions is to give your visitors exactly what they want. And to know what they want, you have to understand...
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It’s easy enough to try and focus on avoiding whatever Google doesn’t want, even if the rules do change. After all, the dominant search engine does make it pretty clear what its bots like to see and don’t like to...
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UX, or user experience, is an essential aspect of the design of crucial products such as websites and mobile apps. Effective UX design connects with your target audience and leads them seamlessly towards the value you are offering, while ineffective...
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