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Traditionally, businesses are told to focus on their customers and then told to advertise to get more customers. Today, these principles are both smart but there’s a tool that allows you to do them at the same time: find your...
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Marketing your business online means paying attention to visuals and presentation, as well as text. This is true, even if you’re writing a blog post, or publishing your home page or services page. Visual content marketing is crucial to getting...
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While most companies understand that Google Analytics is important to their business, they are not using it to its fullest. For many, they see it only as a way of gauging their traffic. Although it can certainly be used for...
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If you’re looking for a way to make your content marketing stand out, infographics can be an invaluable tool. There are several reasons infographics can help your marketing efforts thrive. Reason 1: They Help Viewers Retain Information Infographics are a...
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As society changes, the personalities and needs of consumers change, as well. Understanding your target demographic, especially the dynamic demographic known as Generation Z, is essential to developing effective marketing strategies within your organization. Focus on Flexibility Rather than Generalities...
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If you and your company were able to master the fine art of social media marketing two years ago, good for you. Unfortunately, this doesn’t mean much at all in the current world, when there are different rules, different expectations,...
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Digital marketing is more important today than it has ever been, and it continues to be one of the very best ways of reaching out to your target audience. Establishing and growing your online presence is crucial to your business...
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