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Most marketers are aware that they need to include a call to action in each of their email marketing campaigns. However, it’s not enough to alert consumers to the availability of a great deal or a wonderful new product that...
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The sheer ferocity of present-day competition has made analytics a must for every business – from small to multinational. Simply put; you cannot afford to glance over-optimizing your lead-generation metrics. By having the relevant key performance indicators in an easy-to-read...
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Do you know the differences between a site that is mobile friendly and one that is responsive? When it comes to mobile versus responsive sites,  know which suits your brand or business better. Depending on the nature of what you...
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Whether or not you ‘do’ social media in your personal life, it’s a good idea to use it in your professional life. This hits two of the fundamentals of sales: it’s not what you want, but what the customer wants;...
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There is no question that the internet has totally inundated every part of our lives. We pay bills, make purchases, read articles, and at times even do freelance on the internet. This is one of the main reasons why there...
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As a business owner, one of your key responsibilities is to make sure your company generates an adequate amount of leads to keep the sales flowing in. Although you may consider your website the most practical outlet to generate new...
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No matter what investment you are making for your business, measuring the success of that investment is essential. When it comes to your marketing program, analyzing the return on investment (or ROI) is a large part of that. Before starting...
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Digital marketing involves the use of internet platforms to market your products and services. Strategies such as SEO, social media engagement, and email campaigns allow you to reach far more potential customers than through traditional marketing methods. Here are some...
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Before launching an SEO campaign to bring visitors to your website, you have to make sure the site is terrific—in a few crucial and specific ways. For a successful SEO campaign, ace these aspects of your website and online marketing...
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Your brand style guide is not just about what your logo looks like or what font your company name can appear in. A style guide should include anything that will help create a cohesive look for your marketing pieces that...
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