To say that marketing is changing at a rapid pace is an understatement; these days, analytics is no longer optional if you want to keep abreast of what’s happening, and ahead of your competition. Luckily, the data-driven product and service marketplace is easily given to forecasting – but only if you’ve actually got enough data, and use the right tools for the necessary forecasting. In the following, we’ll check out a few analytics methods that can help your business.
Customer Experience Optimization (CXO)
The essence of this analytics method is a strengthening of the long-term relationship between the customer base and your company. CXO, then, is tasked with locating the channels that are the most responsible for the customer experience and then optimizing them further.
Using Virtual Reality (VR) for Immersive Advertising
If a picture is worth a thousand words, then a video is worth a thousand pictures. How much, then, is VR worth when it comes to novel ways of customer interaction with banner ads, clicking, social media, etc? There is a multitude of new opportunities for rich text and graphics with augmented reality – tools such as ARToolKit certify the potential for customer attraction. Get into it early, and you’ll be poised to take advantage of the new technologies to come.
The Rise of Better Statistical Methods
This aspect boils down to better ways to measure whether your preexisting programmatic campaigns (and new ones, for that matter) are bearing fruit insofar as improved customer experience is concerned. Basically, are all of the customer experience protocols you’ve implemented impacting the actual business in measurable ways?
Novel Platforms for Advertising
Earlier, we touched on what VR might mean for customer experience going forward; in a similar vein, expect breakout platforms in the coming years in which streaming networks and the like make themselves available for the evolution of analytics for online businesses.